Ashton Bishop on LinkedIn: Taxes, death and liquid death pushing the creative envelope. Three… (2024)

The classic CFO and CMO convo.

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Looks like a case for new laws...

I just got served up a masterclass in marketing from the master of influence himself Dr. Robert Cialdini. He's got the most incredibly generous and kind manner, but boy did I feel stupid —missing such obvious insights, that once he explained them are so simple it hurt. From what image actually primes for change (note Step Change in our name and I didn't know), to how to successful prime for 15% more profitability (yes, profit) by just using the correct emoji, to how to crack through conversion rates on call to actions using a single word!... Actually, given all that I'm not sure whether we should actually publish the full talk!!! It might be best to keep some of it secret ;-) I'll have a chat with Karla Rule and my conscience... and I'm sure we'll publish the Professor in his Prime as he guides us through the core actionable takeouts of Pre-suasion. If you're a fan of influence, this is the levelup you need to prime for persuasion. If you've not seen his work you've been missing out. Like investing, the best time to get across Bob's work was 20 years ago. The second best time is to standby for Fuel for Change... and wait for the updated background image ;-) #influence #marketing #influencers

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🎤 I'm thrilled to bring you three electrifying talks that will not just inspire but shake up your strategy game! If you're ready to get ahead, this is your moment.1️⃣ Next Horizon Thinking: The future isn’t just a place we're going—it's something we create! Let’s reimagine what value really means and chart a course beyond the status quo. 🚀2️⃣ Predatory Marketing Strikes Back!: It's a jungle out there! Who's got their eyes on market share? Time to sharpen those claws and strike before they even see you coming. 🦁3️⃣ Outsmart vs Outspeed: Outspending is SO last season. 💰 Why not outsmart your competition instead? Let’s dive into savvy strategies that win hearts and wallets!Ready to shake things up? Get in touch and let’s redefine what’s possible. 💥Bradley Jansen Rebecca Coote Noel Flowers Magdalena M Bishop#Leadership #Innovation #Strategy #Marketing #GrowthMindset #FutureReady

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Ohhhh... behave!

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Great tool. Great insight.

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We fear what we don’t know, and we judge what we can’t understand.

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Q. Which is most important: culture, strategy or tactics? A. Yes!

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I was wondering how I missed Gandhi's 7 social sins. Then I discovered it was because he distilled them back in October... October 1925. In the age of social media, I wonder how many of these are being accelerated vs being alleviated by the wave of social media, influence and commerce?I hope the legacy of the top 7 influencers of today will be so enduring...Elon MuskKim KardashianGreta ThunbergCristiano RonaldoMrBeast (Jimmy Donaldson)Taylor SwiftOprah WinfreyMahatma Gandhi, Ills of the social world are as follows:1.Wealth without work: Gaining wealth without putting in the effort and hard work.2.Pleasure without conscience: Enjoying pleasures without considering the moral implications.3.Knowledge without character: Having knowledge but lacking integrity and moral strength.4.Commerce without morality: Engaging in trade and business without ethical practices.5.Science without humanity: Pursuing scientific advancements without considering their impact on humanity.6.Worship without sacrifice: Practicing religion without making personal sacrifices.7.Politics without principle: Engaging in political activities without adhering to ethical principles.#gandhi #values

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